Gorgeous local boutique Moon and Arrow in South Philly.
The store specializes in handmade jewelry by designer and owner Chelsea Pearce as well as a collection of vintage shoes and clothes. I think that along with Briar Vintage this is one of the most beautifully designed local boutiques in Philly. When you go inside you’re stepping into an experience, the first time I walked in the store it reminded me of the local shops I saw while in Silver Lake, Los Angeles. It’s nice to see this level of visual merchandising in local shops, you can’t underestimate the importance of creating a memorable experience for customers, bigger stores like Anthropologie thrive on details like that.
I’d definitely recommend going to check it out. If you’re not in Philly you can still get your hands on some of these goodies via etsy at CanoeCrafts and MoonAndArrow.
Moon and Arrow
727 South 4th St., Philadelphia
Sunday: 12-5 …or by appointment!